5 Tools I Use Daily as a Digital Marketeer

Nothing exotic on this list. These are the five tools that are open on an ordinary working day, whether I am checking a landing page, tracking keyword movement or auditing a site.

1. NordVPN — checking Google Ads in other countries

Ads behave differently per market, and you cannot judge that from your own country’s results page. With a VPN I can connect to a server in the market I am buying in and see the ads as someone there sees them.

That means checking placements, targeting and actual visibility, and looking at what competitors are running in real time. Without it you are working from one skewed view of the auction.

2. Ahrefs — rankings, backlinks and gaps

Ahrefs is the SEO tool I open first. Every day it does three jobs:

• Rankings: tracking keyword movement, so strategy changes follow data instead of a hunch.
• Backlinks: who links to the site, and whether those links are worth anything.
• Content gaps: the queries competitors cover and the site does not.

Between the site’s own progress and what competitors are doing, it is the fastest way to see where the next bit of organic growth is likely to come from.

3. Redirect Path — clean landing pages

Every new landing page gets checked for redirects before it goes live. Unnecessary hops slow the page down, and they can strip UTM parameters, which quietly breaks GA4 reporting.

Redirect Path is a Chrome extension that shows any 301, 302 or other redirect in the chain. Ten seconds of checking prevents a month of confusing attribution data.

4. Check My Links — broken links, fast

Broken links cost conversions and trust. Check My Links crawls the links on a page and highlights the broken ones in red, so they get fixed before anyone else finds them. It replaces the tedious job of clicking every link by hand.

5. Screaming Frog — proper site audits

No SEO toolkit is complete without it. Screaming Frog crawls the whole site and covers what the other tools do not: metadata, canonicals, duplicate content, broken images.

• Site errors: 404s, server errors and missing metadata, listed and prioritised.
• Crawlability and indexing: the pages that matter are indexed, the ones that do not are blocked.
• Architecture: how link equity flows, and where the structure works against the visitor.

Between these five, most problems get caught before they turn into a report full of bad news.