Google Ads for webshops
Search, Shopping, Performance Max and Demand Gen — built so that six months in, you can still answer the only question that matters: what is actually driving sales?
Scope
- Search
- core
- Shopping / feed
- core
- Performance Max
- with guardrails
- Demand Gen
- where it earns it
- Scripts / automation
- custom
One-off audit, restructure project, or monthly management. Audit first if we haven’t worked together.
How I work — in order
-
Audit the numbers
Tracking against your back office, brand vs non-brand split, real margins in.
-
Restructure
Campaigns that map to how you make money, not to how Google suggests you spend.
-
Test one thing at a time
Each change logged, each with a way to call the result.
-
Report what happened
A monthly note in plain language: what changed, why, what’s next.
What you get
- An account structure you can explain to your CFO
- A change log of every test and its outcome
- Monthly plain-language reporting
- Full ownership: your account, your data, documented
What I need from you
- Access to the account, analytics and your sales data
- Your real margins — ROAS without margin is a guess
- One person who can say yes within a week
- Patience for tests that need four weeks of data
Fair questions
About Google Ads specifically.
Is there a minimum ad budget to work with you?
No hard number — but below a certain spend, my fee is better invested in the ads themselves. I’ll tell you honestly if that’s your case.
Can you take over an account mid-flight?
Yes, and it’s the most common way we start. I don’t rip anything out in week one: first I document what’s running and why, then we agree what changes and in what order.
Do I keep ownership of the account?
Always. The account stays in your Google Ads manager under your billing. I work in it as a linked user, and when we stop, I unlink. Nothing leaves with me.
Suspicious of your own Pmax numbers?
Good instinct. Mail me the details and I’ll tell you whether it’s worth digging.